Petit by Sofie Schnoor SS10

We recently completed SS10 for Petit by Sofie Schnoor, in a wonderful country house. Sofie is always pushing to develop and renew her visual expression which makes my job really interesting. There has always been a sense of romantic melancholy in Sofies images, but this year we wanted to expand the range of emotions, even allowing ourselves to go borderline kitch. I think the way to avoid melodrama becoming kitch is to believe in the shoot and take the emotions serious. The kids were great, very patient and blissfully unaware of the storyline we were making up around the images.

Directing kids is always interesting, most often you must NOT ask for what you want, but try to suggest it in a way that it feels spontaneous when it does happen.