Poppy and Ned AW2010

I was asked to shoot the AW2010 collection for a very interesting new client Poppy and Ned London. We shot in an old Vicarage in a village in Nottinghamshire, an awesome location. We had real snow, lovely kids and a great day out.

It was a cold days shooting, but kids, parents and crew kept a great attitude, warmed by cups of hot tea and sandwiches.

Sofie Schnoor and Mimic Copenhagen

Shooting shoes always presents a dilemma. Show only the shoes or use a model, make-up artist, stylist and do a fashion shoot…with the danger of loosing emphasis on the shoes?

When asked by Sofie Schnoor to shoot her two womens shoe collections we decided to shoot the shoes on a model, on location, as a fashion shoot, but let the shoes take center stage. For the label “Sofie Schnoor” a romantic look and for ”Mimic Copenhagen” a harder flashlit look.

In order to achieve this look, I came up with the idea of using a rather oversized on-camera flash, which sent me off to see my chiropractor for the first time in years.

Shooting more tweens

This fall I completed several shoots for the company Laniel including shoots of their 8-12 collections. It is always a challenge making images that will appeal equally to an 8 year old, a 12 year old and their mothers. For this shoot we were going for a softer look emphasising friendship and a touch of innocent romance.

Q&A in Creative Review

I am fortunate enough to be included in the Creative Review Photography Annual for the second year running.

I did a Q&A with the editor Patrick Burgoyne, you can see it here:
Anders Hald shoots children

The Q&A was also printed in the December 2009 issue of Creative Review

Petit by Sofie Schnoor SS10

We recently completed SS10 for Petit by Sofie Schnoor, in a wonderful country house. Sofie is always pushing to develop and renew her visual expression which makes my job really interesting. There has always been a sense of romantic melancholy in Sofies images, but this year we wanted to expand the range of emotions, even allowing ourselves to go borderline kitch. I think the way to avoid melodrama becoming kitch is to believe in the shoot and take the emotions serious. The kids were great, very patient and blissfully unaware of the storyline we were making up around the images.
Directing kids is always interesting, most often you must NOT ask for what you want, but try to suggest it in a way that it feels spontaneous when it does happen.
Look out for the catalogue either in print or on www.petitbysofieschnoor.com

Sofie Schnoor shoes

This season Sofie Schnoor asked me to shoot her two collections of womens shoes Sofies Schnoor and Mimic Copenhagen. I love a challenge and set forth trying to create a sense of ‘noir’ for Sofie Schnoor and a more graphic and crisp look for Mimic Copenhagen.

http://www.sofie-schnoor.com/
http://www.mimic-copenhagen.com/

We shot in this awesome location: http://www.dieselhouse.com/

Small kids and large adventures

This seasons shoot for Ida T involved a six foot dog and some very small kids:
Models from http://www.1kid.dk/
http://www.idat.dk/

Shooting tweens

The 8-12 year old group is notoriously hard to shoot right. The collections are always shot on models just slightly older than the target group and the danger is that it looks too ‘grown up’ for the (mothers of) the 8 year olds and too dull for the 12 year olds. The client asked me to shoot models in a white space, which is even more demanding on the models as they alone must ‘carry’ the shoot with their personality and energy. Fortunately I had great models from http://www.1kid.dk/ and in order to set the mood for the day we did a full cast and crew dance warm up. I am sure the client as well as the models thought we were kidding when my assistant and I insisted they join in! It brougth a flush to the cheeks of all of us and got everybody laughing. Tensions were released and I am sure it helped the models to give the shoot all they had.


Not only did we have a lot of fun, we also ended up with a great set of images that were both energetic and harmless.

1st Place Prix De La Photographie 2009 Fashion Category


I just learned that I won another first place in a competition, this time the prestigious Prix De La Photographie. I won the fashion category with a children’s fashion image shot for Junior Magazine in the UK.

I also won a second place in the children’s portrait category and two honourable mentions.

From Prix De La Photographie Website: “In its very successful third year, Px3 received over six thousands entries. Entries were judged by category: Advertising, Photojournalism, Book, Fine Art, Nature, and Portraiture, all which contain various sub-categories. Each jury was asked to use these criteria when reviewing the photographs: originality, creativity, excellence of execution, and overall impact.”

To see the winners gallery visit http://www.px3.fr/

1st Place – Outstanding Achievement in Fashion Photography

After spending much of the night pacing the floor with a slightly feverish 3 month old baby, I was pleased to learn this morning that I won an award in the Photography Masters Cup – The International Color Awards. I got First Place, Outstanding Achievement in the Fashion category.

It is an added pleasure that it is not a children’s fashion category, but the main fashion category.

http://www.thecolorawards.com/

I also managed three nominations in the Portrait category.

  • Contact information

    Anders Hald
    photo@andershald.com
    uk: +44 (0) 7966 340907
    dk: +45 2028 3830

    Represented by:

    Alan Wickes
    info@alanwickes.co.uk
    www.alanwickes.co.uk
    tel: +44(0)20 8674 2242
    mob: +44(0)77 7425 9352
    www.alanwickes.co.uk